Having a mobile app for your business is no longer an option for you, it became a necessity and you have to have a mobile app that features all your products and services that you offer to your clients in user-friendly functionality. If you often visit the Google Play Store, you must have seen and downloaded mobile applications and regretted the decisions later on. The reason is the poor functionality and improper and inappropriate designs and flows that you don’t find proper. The loyalty of your visitor is very important and it shouldn’t be overlooked at any cost.
When you are building a mobile app for your own business
, you need to ensure that you don’t repeat certain mistakes
that many app designers usually make. You need to remember that your mobile app is your virtual shop where your potential customers visit and make a decision whether to buy your products or services or not. A first impression matters a lot and if you fail to satisfy them, they will certainly turn to your rival, a scenario you don’t want to appreciate, right?
Here is a list of tips that can help you out to design top quality mobile apps in 2017
that your user would fall in love with:
1 Security Matters a Lot
You need to understand a simple fact that if you are making an app, you are certainly going to involve some sensible information about the company in the app and securing it from any user is equally important for you.
You need to keep in the mind from the beginning and take appropriate measures to make sure that only authentic users get access to the sensible data of the company. You need to build a security mechanism in the manner that it restricts users from the first place only.
2 Understanding Your Audience
Another important thing to keep in the mind while designing a mobile app is to understand your target audience and remember how they will behave in different scenarios. It is very important that you do a little bit of research for the same before you finalize the app functionality.
The best way to make a user-friendly app is to engage your potential customers in the mobile app designing since the beginning. It is a best practice and you will come to see the results. Parameters like the platform they using, timings where they download the app is very important for you to know. If the festival season is coming, the psychology of the users will change than normal days and they are looking forward to offers and discounts you are offering ignoring some functionality errors you may have made. You can make necessary changes during this season to maximize your sales.
3 Performance Is More Important Than Analytics
This is a mistake many app developers make and you should simply avoid this. Mostly, users visit your app to gain some information and not to buy your services. Hence, ensure that you don’t overflow your app with excessive SDKs (Software Development Kits).
Excessive SDKs will hang the mobile often and will drain batteries very soon. Will you like to download such app?
4 Planning In Advance
Although you have a team of some great experienced mobile app developers, you need to plan about the whole framework and app flow in advance to make sure that you end up having the best user-friendly and comprehensive mobile app.
It will help you to rectify mistakes that you make during the planning period and you will be able to design a more exclusive and superior app with the effective flow.
5 Customer is Still the King
In the cut-throat competition era, it is very important that you treat every visitor of your mobile app as a potential buyer of your services and ensure that you engage him in the best possible manner.
According to a study
, 47% of your customers will go to your competitor if they don’t like the flow or functionality of your app or your services. So take appropriate measures to make sure that you don’t have to go for customer retention program.
6 Introduce App Integration Program
You don’t need to assume that your user will not share other app information with your app. If he really finds your services useful, he will surely link his other accounts with you like Facebook and Gmail accounts. According to a survey, 73 % of satisfied customers will happily recommend your service to others. It has been seen that positive reviews from existing customers are more influencing for prospects than a brand’s own marketing messaging. In short, your current customers are a true goldmine.
However, an easy app integration feature introduction will require some extra efforts from your side, but the value it brings to the table is meaningful.
7 Enable Offline Use
If your app does not function when the mobile is offline, it will not please your users. Make sure that the app is designed in such a manner that a user can always visit the app in the offline mode. You can store the data in the local storage and when he is online, he can sync the changes.
It will build the loyalty
and your user will find it excellent feature to count on.
8 Avoid Frequent Updates
One of the most important and beneficial measures you can take to boost the user’s likeability for your app is to avoid sending messages about app updates frequently. It really turns a user off.
Send update messages regularly, but not frequently. If the user really finds your app useful
, he will surely update the app when he is notified.
9 Develop App with Layered User Experience
Design an app with a layered user experience with a simple design that user finds it hard to leave the app. You can achieve this by introducing the basic functionality first and later on, you can add extensive features.
This will surely enchant users more and they will stay with you for a longer period of time.
10 Testing Is Important
If you don’t test your app frequently, you are surely in a grave danger. Frequent testing will help you to get updates about bugs and errors in the app and other functionality issues.
Make sure that the app is tested at regular intervals to sustain the interests of the users and give them uninterrupted and quality user experience.
The Bottom Line:
The above-mentioned 10 tips will set you on the right track for building your app. There are millions of companies building mobile apps across the world. To make your brand stand out of your competitors, you need to develop apps that are highly secured, qualified, and that brings about great business
for your customers. After all, that is going to improve your overall ROI.