Is Enterprise Mobility Generating ROI (Return on Investment)?

Ever think of searching something online? We’re sure that you’d have more chances of firing up your smartphone or tablet, rather than using your laptops or desktops for the same. With the advancement of technology and the paucity of time that people (especially employees) have, it has become a regular practice for almost everyone to prefer using their mobile devices to consume information and content. Thus, it has become almost imperative for companies to make their websites mobile-device friendly, or even launch specific mobile device applications for their native online platforms. Regular landscape websites are becoming a thing of the past. But do these shifts to mobile platforms really mark a return to the kind of expenditure made? To begin with, first, we’d like to talk about how you can calculate if a move to enterprise mobility solutions is a wise decision for your business.

1. Cost vs. Revenue

To figure if a particular app is beneficial for your firm, you’d want to compare the costs incurred vs. the revenues generated. The costs incurred for a particular project basically refer to the investment made. But this is more than just the direct costs; it mentions the investment in terms of hiring the right individuals (or outsourcing the work), training them, designing the project, implementing it, and then testing it. All of these steps involve a serious investment in terms of money, labor, and time. Then, on another sheet of paper, extrapolate the revenues that could be generated through the same.

2.  Adoption Rate

Another important aspect to consider, before reigning into the domain of enterprise mobility, includes the famous discussion of: “Will employees (or people in general) actually use this?” A mobile version of any business website is only useful, so long as the people using it find it easy to use, intuitive, and time-saving. If you generate an application that drains out the battery of a smartphone, is counter-intuitive, and takes up hours and hours to function properly, there are some good chances that those same apps would be skipped for their older desktop versions.

3. Usage Data

Directly linked to what we just talked about, the usage data for any particular device would refer to the time spent by a user on that application, and the tasks carried out. Once you launch a version of a particular app, consider running the usage data for the same, and compare it with the usage data for your original platforms of functioning. More so, consider the adoption rate of any new product as a directly related field that’ll drive the usage data too.

4. Customer Satisfaction

“The only satisfaction a business gets is when they know that their customers are satisfied.” This is an extremely famous line that runs circles around the world of business. The feedback provided by a consumer is what really makes or breaks a product. If you’re creating a mobile platform for your employees, do consider them giving feedbacks and review suggestions for the same. If you’re launching an enterprise solutions application for the world or for a set of businesses together, consider launching a Beta-Test for the product. The more satisfied are the customers more are the chances of getting a return on your investment. But discussing the prospects of a particular mobility project is just the tip of the iceberg when it comes to knowing the truth about the profits generated. This is where the question of “Why Enterprise Mobility” comes into the picture. Once you start with determining the flaws that a mobility project might face, do consider a few of the following challenges.

What are challenges companies faces while adopting enterprise mobility?

Define goals

The first challenge that any company faces while developing mobility solutions is the goals aspect. Most project developers have absolutely no idea as to why they really want to launch a mobility solution. Never forget to strategically align your business’s goals with the development of such projects. Recent statistics show that more than 30% of all US travel sales touched mobile devices in one way or the other. More so, another report showed that IT firms have been spending up to 15% of their spending on mobility solutions. Such statistics have been luring more companies to try to bask in this domain. But companies need to create such applications by first working on the specific goals that their applications would deliver.

Multiple goals

Another problem linked directly to this is that companies launch such applications with multiple goals in mind, thus resulting in demeaning the objectives of quality. Try to focus on just a few goals that your applications would deliver on, to start with and then move on to working on and adding in more of those. A key factor in determining the success of any application is the differentiation it has with its peer, i.e. it should be able to figure out what it is, and be able to differentiate itself from what it isn’t! Moreover, there should be a good balance and the right amount of differentiation between the commercial-off-the-shelf mobility solutions and custom-developed.

Wrap up

With this, we’d like to wrap up by saying that that with the changing times, moving to the right solutions for mobility and enterprise work seems like an extremely rich, substantial, and a profitable journey, provided it is done right. If you believe that your business has reached a certain level that it needs an inducement into the world of mobility, we’d say go ahead, but keeping a few points in mind.

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