5 Mobile App Myths: Do you Still believe them?
The formula for growth and success of any business or any industry is no longer a secret. Mobile apps are the current success measure as well as the imminent necessity for any business. The omnipresent use of apps and mobile devices by people and continuous growth of e-commerce and m-commerce has ultimately let businesses to agree that they can no longer avoid incorporating an app for their business. The mobile app industry is expected to grow to a staggering $189 billion by the year 2020. The mobile app industry generated a massive revenue of 69.7 billion in 2015 alone. Based on those figures it is believed the hype around the mobile app development and the growth of the industry itself. Gone are the days when business used to debate whether they should have an app for the business or not. It’s all about understanding what kind of app would benefit the business. How can the design of the app be improved or what marketing strategy would be best, are the questions businesses should be asking? But even with the perfect app, the myths about mobile apps could potentially hinder the growth of a business. Even though these myths have no fact in them, they are created by people to further their own business agendas. Unfortunately, since mobile apps are the current trends and are always in the news, there has also been a lot of baseless rumors doing the rounds. Let’s look into some of these myths.0 Comments
Myth #1 Users and Customers are SynonymsIt is important to understand the difference between a user and a customer. The user could be any person using the app for a variety of purposes. They could use an app for research, entertainment, experiment or even just to pass time. Only when a user purchases an app or makes an in-app purchase does he convert into a customer. It can take a while for a user to convert to a customer. Statics suggest that an app loses a surprising 77% of all users within 3 days of installing the app and 99% are gone within a month. The remaining 10% is the actual app customers.
Myth #2 Good Apps don’t need marketingNo matter how unique or top of the line your mobile app is, you are going to have to make an effort in order for people to actually see it. There are two types download that can turn your effort into revenue.
- Organic Downloads:
- Inorganic Download: