Statistics shows, 149.3 billion mobile apps downloaded in 2016 and it's projected to reach 352.9 billion within 2021. That’s quite a good signal for mobile app developers. Similarly, as of now, 2.8 million apps are populating the Google Play store, and Apple’s app store has 2.2 million apps.
Whether you own a single app or multiple apps, before starting its journey your app already has more than 3 million competitors. I know it's tougher than it sounds. So, developing a Sterling mobile app
is where you start and the rest depends upon the mobile marketing strategy you are designing for your app.
So wondering what are those mobile marketing strategies? This article is all about mobile marketing best practices which can skyrocket your app downloads.
1. Know your audience/target market
What's on your mind? I bet it's something like a million downloads within a year. Right? Now, in order to achieve that, you need people to love your app. Eventually, you need a strong customer base for your app as that's the foundation of your app's growth.
So, who is your audience? What's your app's target market
? How to know that your mobile marketing strategy is targeting those minds that are ready to be your potential customer?
Best guess? Market analysis.
You need to analyses things in a data driven way to identify and penetrate your target market. So, what are the parameters?
- A full-fledged analysis of your product/app is required. Analyse every feature and visualise what problem these features solve.
- Who is going to get benefited from these features? Consider, age, gender, education level, earning a level, geolocation and ethnicity.
- What are your competitors doing?
- Are you analysing the psychographic parameters of your users? That means their behaviour, occupation, values, social activities and other personal attributes.
There are other important attributes and all of them are equally important. You will have to consider more than one niche market and you will have to tweak your marketing message accordingly.
2. Identify users with lifetime value
Targeting every user and investing an equal amount of effort and marketing budget on each of them is a failed idea. But, that doesn't mean that you misjudge them and ignore their indecisive states. You need to push them to make their decisions through your marketing voice.
So, the idea?
Filter users with a lifetime value
of the incoming traffic. Shape unique and intriguing message for them and communicate. They are the mouths which are going to tell your words. Let them spread your values and bring in their friends and families to your app.
A single positive user review is a golden chance for your app to turn heads. And, users with lifetime values are the best voices for your app. So, winning more and more users with lifetime values are one of the best strategies your mobile marketing plan should have.
3. Measure right metrics
Not every metric is equally important. Are you zeroing on the right metrics that you should measure at the first place?
Just analyse every metric, measure growth and keep running in between these two will not get you on the right path. And, the most important factor in this niche is the “in-app analytics”.
In-app analytics enhance the ratio of the user engagement to overall users. Features like SMS, in-app messaging, web notification and push notification drive your users to the “hey! That's interesting” kind of mentality. Now, it's the magic wand your app needs.
Technically, in-app analytics measure the in-app behaviour of your users and fetch every last bit of data regarding their behaviour. Once you have the data, you can analyse their behaviour. Once you analyse their behaviour, you can shape contextual messages for them.
A successful mobile marketing without a high user personalization features is anything but right. Remember, you have only a narrow window of seven days to make your users rerun to your app. And, without a high level of user’s retention, it's not possible to drive a high level of user engagement.
4. Never fear to experiment
Marketing has always been the best place to learn and share new ways to get into the mind of users for the marketers. Marketing is not for those souls who want to ensure growth with the ‘been there and done that’ attitude.
Marketing is all about learning new tools, ever evolving user trends, breaking down new metrics into easier once and this list continues. The day you feel that ‘Ok! I have learnt how to market.” you are dead as a marketer.
Mobile marketing strategy isn’t an exception to that and it will never be. So, if you fear experimentation, you will always fail to achieve the ‘one-of-its-kind’ tag. I bet, every marketer out there on the web knows the real cost this vision as they believe that the cost of doing nothing is always heavier.
5. Design and website for better interaction
Why do you need a website for your mobile app?
There are valid reasons. A better landing page. Better user interaction. Better customization features with cross channel marketing attributes. And, your app’s mobile marketing strategy need all of them.
Consider that; you are glancing through a page and small message box popups telling you about a mobile app. You get interested. You hit that ‘Yes’ button, and finally, you are on the website of that mobile app. You simply, key in your mobile number and directly receive a download link on, as an SMS, on your mobile phone. You hit the download link and thanks to Google play. The app gets installed on your mobile.
Undeniably, designing a full-fledged website for your mobile application is a considerable part of the whole mobile marketing strategy. Better the user interaction, larger will be the size of growth.
There are other ‘can’t be missed’ issues and factors regarding this ‘mobile marketing best practices’ niche. But, these explained issues do have the potential to top that list.