In today’s scenario markets are facing cut-throat competition owing to the global connectivity and the ever increasing expectations of the consumers. In order to satiate the needs of customers, businesses have to compete with others and need to come up with the different ways to please the customers. Amongst all the different ways mobile applications (android apps
& iPhone apps
) are proving to be an efficient and cost-effective tool for various businesses.
Mobile applications seem laden with potential for both the large businesses and the small businesses in their own particular and prominent ways. A well envisioned, structured and robust mobile application can very well prove to be the boost up and take the business to the next level. The below article describes five ways in which a business can benefit by using the mobile application:
Mobile apps help the business to reach more customers as they are user-friendly and give ease of access to the customers.
According to the analytical firm Gartner, in the year 2015, there was an increase of 14.4 percent in the sales of smartphones units which touched the figure of 1.4 billion units globally.
With the advent of budget smartphones, one can expect this number to shoot up considerably in the near future. Most smartphones users hardly set aside their mobile phones and by this virtue businesses have gained entry in their living rooms, bedrooms, and even their bathrooms! Mobile phone applications, when used for business propagation also ensure that businesses never miss a chance to be available and thereby potentially sell their product or services even at odd hours. It also helps small businesses, with limited infrastructure to cater to more customers as such mobile phone applications are usually cheaper to develop as compared to full-fledged websites.
In this age of “instant-products”, where consumers want everything quickly mobile phone applications serve as welcome shortcuts. A good mobile application will serve as a product/service catalogue, order point and also the payment station. This when combined with the use of online financial transactions, takes only minutes to complete.
The convenience of cashless transactions and their social acceptance has paved the way for an increased integration of such transaction systems on the mobile phone application which has consequentially lead to enhanced user ease and acceptance for the mobile applications. According to Juniper Research
, more than 2 billion smartphone owners will carry out financial transactions via their smartphones by 2017.
This growing trend is further reflected by the fact that around 74% of smartphone owners
rely on their smartphones in some way for buying products/ services and mobile coupons were redeemed ten times more than their paper counterparts.
Mobile applications give distinct platforms to the companies to create or reinvent their brand image. The application layouts could be set according to the products/services, brand image, and the target consumers.
Social networking and online audio/video portals have been flooding with users since a long time. The mid-ranged smartphones have increased these numbers considerably. Digital music streaming and photographs account for around 96% of the total time spent
owners spent using their mobile phones. This is a clear indication of the fact that mobile phones have become the tools of the trade when it comes to social networking with an increase of 55% of owners using smartphones to access social media.
Moreover, with the number of people get used to instant messaging applications as a means of communication, mobile applications with an “instant-chat” type consumer service system
are well accepted by the consumers as they provide them relief from the agonizing wait to get connected to the telephone help desk personnel to find solutions. This serves as a quick and efficient way to receive feedback from the consumers and act on it.
Deeper geographical penetration:
Mobile applications have enabled businesses to achieve better and deeper geographical penetration. These mobile applications have removed the distance between the consumers and the service providers. It allows the consumer to buy/order service/products from shops or stores located in far-away localities. This has ensured that even new businesses are not restricted to their own locality and can look to wider horizons for garnering a consumer base.
With the development of analytical tools mobile applications also allow businesses to store consumer information like preferences, order history, and addresses based on geographical regions. This demographic data can be used to generate geo-specific advertisements/offers/alerts for different locations based on various market trends and sales parameters of those regions.
With advanced analytical tools, it also serves as an indicator for product/service health in a particular geographic region or a locality and guides the business owners in formulating market strategies.
The ubiquitous nature of the smartphone provides a chance for large and well-established business houses to go beyond their traditional customer base while it provides a large potential customer pool to the upcoming businesses.
Moreover, mobile phones are one of the few gadgets which are used with equal enthusiasm across a wide age group and are unisex in the true sense. This again makes mobile applications a way to reach an untapped customer base with a variety of target specific products/services based on these age or gender divides.
While it has also been observed that promotional emails get ignored by the audience in most of the cases, the tendency to ignore a push message via mobile phone application is very low. The reason may lie in our inane habits to check our mobile phones continuously or the concepts of perceiving these push notifications as personalized messages for the consumer.
It has been noted that 85% people prefer having a separate application
on their mobile phones over the website. This gives them the advantage of a wide range of products/services to pick from without the hassle of traveling, carrying money and with no constraint with regards to the time, climate or availability of transport. On the other hand, they provide irresistible and irreversible advantages for all sorts of business.
Mobile apps are not only the cheaper means to communicate with the customers but they also provide irresistible and irreversible advantages for all sorts of business. They help the business to run more swiftly and help in attracting a wider range of customers.