With a whopping 90% of users who spend majority of their time in browsing mobile apps, a mobile app is a boon to budding as well as established businesses. Similar to the formal chatting and the video calling, you can spike your business sales via your mobile app
. The bottom line of the above discussion-you need an app for your business. With a proper planning and an understanding
of what you want from your app, just plug and play your app right into the market. Get on the app bandwagon and discover what all benefits a mobile app brings with itself.
How Do Apps Help Your Business to Grow?
Are you thinking of creating a mobile app for your business? If yes, now is the time to get it done. For some, this might come as a surprise that as compared to a website, the users end up in browsing 286% more products on a mobile app
. So, without wasting much time, let us get going and learn the ways in which mobile apps help your business to grow.
1. They nudge the clients to your store
Do you offer loyalty program
to your customers? If yes, then you can make it digital and create a mobile app for giving out loyalty programs to your customers. You can make it lucrative for them by offering them with exclusive deals, early bird deals and much more.
Customers are always interested in services and products that are valuable and with a plethora of outlets, which offer the same solutions; it might get difficult for them to choose the best one. You can make use of this excellent opportunity by making sure that they easily find you amongst the crowd.
You can enable a geo-location-sensitive push message on your app that is set to the user every time he/she is nearby your outlet. Moreover, you can even go a step ahead and send them a ‘Thank You’ message once they shop from your outlet.
2. Increase your brand’s visibility
If statistics are to be taken into consideration, there are more than billion mobiles used all over the globe. Therefore, these days, people spend more time on their phones rather than on their PCs and hence if you create a marketing plan that matches this transition of the users’ interest, you will carve out a way for your business’ success.
As a result, your business will come in the visibility line of numerous eyeballs and will give your brand the visibility you have always dreamt of. The people will come across your brand’s logo, name, image, etc. whether they are sitting peacefully or are on the go.
People tend to use their phones at the bus stop, while watching TV, while travelling to and from their work, etc. These all are some of the best times to send notifications to your clients about your new solutions or products. More the opportunities the customers get from you, the more will your business flourish.
3. Gives the opportunity to market directly
are highly useful in garnering a caboodle of information about your customers like their geographical and demographical location. This not only enable you to directly market your product based on the country or city they live in, but also allows you to get acquainted with their preferences as well.
Collecting information about the customers prior to interacting with them gives a personal touch to your communication and they will surely feel more connected to you. They will surely be impressed by the fact that you have invested some time in collecting information about them, which in actual will be done by your mobile app. Therefore, having a mobile app for your business
gives you a golden chance of marketing your brand in a direct manner with your customers.
4. Enhance customer engagement
Enhancing customer engagement can do wonders for your business as the customers and clients are always on a lookout to connect with the business that sells the product or solution that they are in search. Therefore, if you are unavailable or unreachable most of the times, you are missing many customers. At such times of need, a mobile app is your only savior.
As of now, there are around 9 million apps available
in the market. Just think about their customer reach. Have a separate contact section in your mobile app, wherein the customers can post their comments, orders, complaints or questions for you. In addition, if you end up in answering each post on a personal level, then it will do wonders for your business, as it will portray that you care about your customer’s feedback or queries.
5. Give more recognition to your brand
Making your brand visible is not just enough. You need to go an extra mile and make sure that your brand or business is also getting recognition in the market. No matter whether your business is in the initial stage, or is looking for some rebranding, its recognition strategy that can be enhanced with the help of a mobile app. Instead of installing a billboard, get a functional mobile app for your business.
Nobody has the time to pay attention to the billboards and it will just defeat the purpose of your brand’s rebranding. Create interactive and user-friendly mobile app that mesmerizes your audiences and forces them to browse through your products and services. The more often they interact with your app, the more will your sales shoot up? A user-intuitive and attractive mobile app is much more likely to be shared and referred to friends and family. Thus, the key to get more recognition for your brand is to make sure that your customers come across your app as frequently as possible.
6. Set you apart from your competitors
It would be definitely foolish to deny the fact that a mobile app plays a key role in making you stand out amongst the crowd. Therefore, it is the right time to leverage the benefits of this effectual marketing tool whilst it is still rare. In the coming years, you will be successful in grabbing a great share of the market, whilst your competitors are still using the old tricks. Mobile apps are easy, fast, and user-friendly and can be used by anybody. These are the parameters that you need to work upon to grab as much attention as you can by your customers and clientele.
Mobile Apps Are All You Need for Guaranteed Success
In the contemporary and in the coming years as well, the marketing world will be ruled by profound tool or mobile. If you dream on to possess a brand that comes as a bang-on to your competitors and build a brand loyalty, mobile apps is the tool you need to invest in.