Lead nurturing is a crucial ingredient of every agency or business’s marketing plan.
According to Andre Pino’s,
“A process by which leads are tracked and successfully converted into sales-qualified leads is known as Lead Nurturing.”
Irrespective of the fact how your agency or business get leads, you can’t simply contact those leads once and look forward to their action. Lead nurturing is a process is just a process, but it really works—
Marketo: Companies excelling at lead nurturing generate 50 percent more sales ready leads at a 33 percent lower cost.
MarketingSherpa: 79 percent of marketing leads never converts to sales. The main reason behind the poor performance is the lack of lead nurturing.
is the process of developing relationships with qualified prospects no matter when they’ll buy, with the objective of gaining their business when they’re ready.
Source: Inbound Marketing Experts
CRM for Lead Generation
A CRM application is a very useful tool that simplifies the overall management of businesses of every size. By implementing the right CRM will help in increasing sales productivity – letting you get more deals, fuel up the sales, and boost the real-time decisions and predict accuracy. With a solution like Skyward CRM
software, there’s is no secret formula to nurture customers and generate qualified leads. However, there are possibilities to get deep into customer data to improve sales initiatives.
How CRM Nurture Lead Generation Process?
An efficient CRM system offers a number of CRM functionality at very reasonable price. CRM makes a significant impact on the businesses. It helps in nurturing leads and building better, long-term relationships with customers even before they interact with the sales team.
Effective Marketing Campaigns
Based on latest CRM predictions
, businesses nowadays have realized the overall impact that CRM software has for marketing. Whether it’s about leveraging segmentation features to build cohorts of customer targets and enhance the messaging of campaigns, or profiting from the opportunity pipeline and campaign reporting. With CRM, you can reach your business objectives by offering you deeper insight into your customers and prospects. CRM gives a detailed look at the opportunity pipeline which can be allied with every opportunity to a particular marketing campaign.
Offering higher visibility at times when leads are in the funnel, and increasing awareness of marketing and sales activities are some of the key functions of a CRM system. When any upcoming initiatives like any marketing event or email campaign, CRM can alert your sales team. Whatever your outreach strategy is, it an efficient and well-maintained CRM is a must.
Provides Customer Insights
Once marketing and sales teams are used to entering exact and useful data into a CRM, they can start getting a more robust understanding of prospects and customer. Let’s consider an example; your webinar was attended by few customers. When the sales team analyzed the reports, there were a few of them who didn’t like the webinar or were not of their interest. Getting such insights related to your customers can help all your future engagements with the clients, as you can turn off the options that may invite them again for such type of events. As a result, a CRM can boost the customer engagement and speed up the sales cycles.
Every CRM has its own particular way of tracking and managing the leads, and letting you see where lead stands and where they’re in the process. Like sales, lead records can be tracked like who all were contacted in the past month or week, what was discusses, customer’s queries, and others. Particular reports can be generated and analyzed based on it.
Companies can reach its goals with the assistance of CRM and improve the lead quality as well. From both the sales and marketing departments, there needs to be a goal to improve the lead quality of more sales and revenues. Your CRM lets you get quality leads and identify which actions that are eventually changed to lead and then to a sale. With the use of those data, leads can be fast track by the sales process to assist you more economically and successfully reach your sales goals.
One of the other best features of a CRM is having the tools to maintain a record of to whom, how much and when a product, solution or service was sold. With CRM, you can generate the reports depending on the data for analytical purposes. How many products were sold, who sold the highest number of products, and others can be printed in a report for analysis purpose. The data needed by you can be cherry-picked and organized. The higher input of CRM sales over time can initiate a better understanding of why some products sell more than others at specific quarters of the year. Such type of sales tracking and report generation gives flexibility to market in a smarter way and can even help in controlling inventory efficiently.
SMS nurtures leads
Apart from being easily available and reachable to customers at appropriate intervals, a CRM also offers you with the required input to make sure your SMS marketing campaign are consistent. Today, SMS is one of the most immediate and interactive communication channels available to the businesses and marketers.
Integrating SMS messages into your sales strategy can be a boon for your company. There are many prospects preferring most long-form communication to take place via texts, rather than phone or email. For such cases, you must be adept and agile, although it's not your go-to approach. Tweaking into your prospects' favored means of contact and modifying accordingly will make you stand from the crowd.
According to a source, 95 - 98% of text messages are read within minutes of receipt.
And SMS (text) messages are most effective when rightly targeted and personalized using data. Text based SMS campaign is one of the most preferred marketing channels, as it assists in reaching your customers instantly. CRM system when integrated efficiently with SMS Messaging services, it can allow workflow automation for sending customized and SMS related to events for your business processes.
SMS messages can be 8x more effective at engaging customers, according to a study.
With CRM, you can even know which messaging is working for which customer based on their behavior. Without CRM, you may end up sending mixed / irrelevant messages to your customers. The more targeted your content is, the more value that content will be and the possibility a lead will engage.
Reach Your Goals with a CRM
According to Global Customer Service
, 75% customers agreed they spent more money with a brand or organization because they offer positive customer experience. The key goal behind CRM is to improve customer service and create brand loyalty.
A CRM platform can assist you in delivering superlative service all through the customer’s experience with your organization. Helpdesk reps and customer service now have the flexibility to access the customer information and transaction histories easily in order to efficiently deal with any issues or queries. This really goes a very long way towards perfecting customer loyalty and satisfaction.
An efficient CRM solution can make or break your business, and help you take your business to the next big level and improve accountability, performance and sophisticated growth.
According to Forbes
, by the end of 2017, CRM is expected to grow to a $36.5bn market worldwide. More and more businesses all over the globe are employing CRM and leveraging the incredible power behind this system! That’s why it’s recommended for all the entrepreneurs and marketers, who need a powerful and versatile tool to create better, smooth collaboration and communication all through the company, respond to customers’ quickly, perfect marketing efficiency and deliver better support and service.