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Ecommerce Takes a Stance on the ERP

The E-commerce industry is on the rise today. It is letting the customers the opportunity to buy products 24/7, 365 days a year from anywhere, and is the most modernized way of selling products at a comparatively low cost in today’s modern world. If you run an online store, you may have felt that it can be both a blessing as well as a curse. While your online store can entice new customers and boost sales, a whole new set of operational challenges and costs can occur if your online shopping cart is NOT properly integrated with your ERP system. E-commerce today has significantly revolutionized the way customers and companies do business. With only a few clicks, customers dwelling in different corners of the world can instantly engage with your business and make a purchase. However without an efficient integrated e-commerce and ERP solution, those online orders can eventually put a strain on your business. The effort and time involved in manually transferring orders from your online store into your back-end accounting system can turn out to be totally unmanageable and costly.

Why are eCommerce and ERP a Perfect Duo?

The most company simply overlooks teCommercerce ERP integration due to either its cost or the business caused by having to update the existing systems. But eventually, the costs become worth it if you see the significant impact of ERP on your operations and customer service. On integrating your ecommerce sales channels along with your ERP system, it lets you operate more competently and smoothly as a business. Your key types of data –inventory, item, order, customer, and shipping/tracking – are communicated among different departments of your organization to make use of it. There are a few types of integration that automatically forward this data between your systems, thus eliminating the need to enter the data manually from one system to the other. Though, an online store can undoubtedly operate without integrating it to an ERP, but— how many boring practices do you perform now that you wish you can get rid of? Manual practices like hand-keying sales orders into your ERP. It’s a real pain to update item or product information in Excel then uploading to your online store. Depending on demolishing inventory across your systems yourself, or not being able to do it all, can eventually cause you to oversell. If these processes aren’t automated, mistakes can be made that may cost you big! For instance— Delivery addresses can be entered wrong. Imprecise inventory levels and stocks can lead to overselling. Item information could be incorrect, incomplete, or missing. In the end, your customer experience and service is at stake if not integrated. ERP plays a very important role in customer service. If you want to grow your business and get successful online by keeping up with increased online demand, your ecommerce strategy must include integration to your ERP system, account, and inventory software. With ecommerce ERP integration, you can easily account for new orders and get them fulfilled right away, no matter where the sale is made. Pricing and products can be managed from a single place, letting you have consistent and precise product information.

Perks of ecommerce ERP Integration-

  • No more need to manual entry, eventually saving time and improve throughput while dipping errors, when entering an item, inventory, customer, order, and shipping data.
  • Reorganize inventory synchronization, keep a precise track of updates, and offer exact inventory levels to customers, without hiring an employee to manage these tasks.
  • Once the order is shipped, it automatically notifies customers about it and let them easily track the status of their orders.
  • Simplifies the management of product and price changes to inventory.
  • Be flexible enough to update multiple online (online stores and marketplaces) and offline (brick-and-mortar) sales channels, without any loss of operational efficiency.
  • Fulfill tax requirements with automatic tax compliance and reduce exposure.
  • Easy management of higher demand in online orders without additional resources.
Ecommerce together with ERP integration plugs a business’s ecommerce website directly into their ERP, letting customers have access to a broad array of information. An ERP system is capable of holding precise information about payment, pricing, shipping and history for all individual customers. It also has to ability to track inventory, sourcing, HR, warehousing, financials, and manufacturing information, offering a business a complete enterprise-level software solution to ease their business task.

Why Ecommerce Takes a Stance on the ERP?

1. Existing Customers – Serve and Secure

Customers not only wish to have access 24 hours a day to shop, actually, they expect it. If one business is not capable of meeting their expectations, certainly there is always the other business ready to satisfy that customer’s needs. Offering account access through the ecommerce site with customer-specific pricing, purchase and browsing history, quantity discounts, product/SKU aliases, product information, tax schedules, shipment tracking, inventory levels, and payment details provides customers the ability to easily manage different aspects of their account at any time they want, and that too without depending on a customer rep to access their personal information.

2. Attract Relevant Customers

Current customers show expected online personas and behaviors that can be leveraged to develop content relevant to those personas. By using that bespoke content for creating web pages, which direct a way for new quality traffic in search engines, will eventually help in attracting similar customers.

3. Improve Efficiency, Reduce Costs

An Ecommerce store with ERP integration offers a personal online shopping experience building a more efficient and apt transaction for the customer preferring less direct contact with the sales representatives. The majority of interactions between organization employees and customers have to do with checking inventory or prices, placing orders, tracking shipments, researching products, return labels or requesting receipts, paying invoices and searching about account history. An ERP integration in ecommerce offers the customer complete access to all this information anytime, from anywhere using Internet-enabled devices. Without the hours spent entering data into the ERP and interfacing with customers, employees gets more time which can be focused on new customer acquisition and other vital business objectives.

4. New Markets

Ecommerce together with ERP integration is extremely essential for expansion because it helps in keeping data updated uniformly across all business software. It is much easier and better to adapt a single system instead of multiple systems. Ecommerce has grown significantly over the last decade, and today businesses are adapting new technologies to stay competitive.

The Bottom Line:

Today, businesses of every industry are using advanced business software to improve their growth but many are still struggling to continue with their development and manage costs efficiently because of a mishmash of disengaged functional systems leading to issues in process delays and employee productivity. ERP solutions are revolutionizing how companies work, and letting them to rise above the growing troubles that previously were making them stick back from taking their business to the next big level of advantageous growth.
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