5 Mobile App Myths: Do you Still believe them?

The formula for growth and success of any business or any industry is no longer a secret. Mobile apps are the current success measure as well as the imminent necessity for any business.  The omnipresent use of apps and mobile devices by people and continuous growth of e-commerce and m-commerce has ultimately let businesses to agree that they can no longer avoid incorporating an app for their business. The mobile app industry is expected to grow to a staggering $189 billion by the year 2020. The mobile app industry generated a massive revenue of 69.7 billion in 2015 alone. Based on those figures it is believed the hype around the mobile app development and the growth of the industry itself. Gone are the days when business used to debate whether they should have an app for the business or not. It’s all about understanding what kind of app would benefit the business. How can the design of the app be improved or what marketing strategy would be best, are the questions businesses should be asking?  But even with the perfect app, the myths about mobile apps could potentially hinder the growth of a business. Even though these myths have no fact in them, they are created by people to further their own business agendas. Unfortunately, since mobile apps are the current trends and are always in the news, there has also been a lot of baseless rumors doing the rounds. Let’s look into some of these myths.

Myth #1 Users and Customers are Synonyms

It is important to understand the difference between a user and a customer. The user could be any person using the app for a variety of purposes. They could use an app for research, entertainment, experiment or even just to pass time. Only when a user purchases an app or makes an in-app purchase does he convert into a customer. It can take a while for a user to convert to a customer. Statics suggest that an app loses a surprising 77% of all users within 3 days of installing the app and 99% are gone within a month. The remaining 10% is the actual app customers.

Myth #2 Good Apps don’t need marketing

No matter how unique or top of the line your mobile app is, you are going to have to make an effort in order for people to actually see it. There are two types download that can turn your effort into revenue.
  • Organic Downloads:
This is straight forward, you upload your app to the various app stores and then promote it on different social and digital platforms. This generated traffic and ultimately users convert into a customer. And before you know it you have a successful app.
  • Inorganic Download:
In order to increase downloads, app developers allow for advertisements making it an inorganic download. RIO is comparatively low on such downloads.

Myth #3 Users have stopped downloading apps

There is chatter in the business communities that although the app economy is on a rise, there is a decline in the number of users downloading the apps. However, last year more than 90 billion people downloaded apps between the apple and google play stores. This indicates to a 15% growth rate last year and total revenue of 13 billion. The businesses who take this myth seriously will have to retire their brands early on because the truth is that the app market is growing at a steady and continuous pace taking your businesses hand in hand.

Myth #4 Mobile Apps empty your pockets

The number of features determines the cost of an app. Business often doesn't do research what kind of app they are after or what features they are looking for and as a result of which they end up paying for a feature, they don’t really need. Hence, making a pocket-friendly process of app development significantly more expensive. When in fact app development can be quite a cost-efficient process, provided the time and resources have been invested in an extensive market research.

Myth #5 Bots will replace apps

Recent reports suggest that there has been a rise in the downloads of bots and a result a myth has been created that apps will eventually be replaced by them. This myth can be written of nor should it be believed. Because from a consumer’s perspective an app or bolt is not the same and are used for different channels of communication. The fact of the matter is apps aren’t going anywhere and they are here to stay. According to recent data, a consumer uses anywhere between 15 to 25 apps a month. Additionally, the time a consumer spends using those apps has doubled over the last two years. Bits are a long way off form competing with apps. Admittedly, bots are new but with time they may become more popular but they most certainly won’t displace apps. in addition to these myths, there are also some misunderstanding around the use of apps that discourage businesses and users alike. For instance, a lot of people think that apps need the internet to work. This of course couldn’t be far from the truth. How your app is up to you. Apps can function both offline and online. To use then offline all you need to do is sync your data to the backend when you are online and once that is done you can continue to use the apps offline. The app economy is growing at a steady and continuous pace. Business should not make the mistake of considering mobile apps a novelty. Businesses that fail to realise the advantage of a mobile application risk losing money and may not be able to catch up to their competitors. You must realise a lot of these myths are baseless rumours created by people to further their own agendas. Hopefully this article has managed to debunk some those myths. Apps are here to stay and are not going away anytime soon.

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