Today, mobile phones are the most indispensable thing in everyone’s life – calling to texting, browsing the Internet to video calling, reading the news to checking mails, managing team to tracking fitness, and almost everything can be done using smartphones. To satisfy the user needs with the ever changing trends in app development and mobile technology, competitiveness of building the best mobile app keeps on rising.
Over the time, the shape of mobile apps has changed
and has become an essential part of the corporate and enterprise world. Small and medium-sized businesses (SMB) are adopting mobile apps to improve business process and ROI. According to a research conducted by Clutch
, 67% of SMBs surveyed revealed that by the end of 2017 they are planning to have a mobile app, a benchmark growth rate of over 50 percent over the course of the year.
Here are top six mobile app trends that will impact and contribute to its continuous staggering growth.
1. Progressive Web Apps Will Get Popular
If you don’t know about progressive web apps
, it’s the experiences that blend the best of the apps and the best of the web. It gives lots of ease in the development and instant satisfaction for the app’s UX. Progressive web apps are especially designed to make websites load quickly on mobile with poor or unstable poor data conditions. Many potential customers go to a business’s website on their smartphones before downloading the app.
With a progressive web app, they can instantly use it even without downloading it. Because of the significant increase in the mobile browser audience, progressive web apps are expected to rise in 2017 considering one of the major mobile app trends. A PWA can help with better user retention and performance using the mobile app’s key characteristics.
2. Location-based and Beacon Technology to Continue Unchallenged
With the availability and ease of use of GPS on smartphones, more and more apps will be location-sensitize to give users real-time information on their whereabouts. Location based technology can be put to good use in areas including retail offers, location-specific payment portals, indoor mapping, security features, navigation, cab booking and lots more.
Beacon technology is also getting popular as it bridges the gap between the online and in-store experience. The personalization beacon offers
have helped to gain traction as an effective engagement tool for improving overall customer experience.
3. IoT App Integration Will Dominate More Fields
Everything is connected in the world of technology through IoT— Internet of Things.
It has been predicted that IoT will increase to $661.74 bn by 2021 which was $157.05 bn in 2016, at a CAGR of 33.3%.
The picture above shows the IoT growth prediction.
People like staying connected with their devices from anywhere and control them remotely. The areas dominated by IoT are enterprise apps, home automation systems, security systems, health, education, automobiles and more. Mobile apps that cater to IoT and integrate impeccably will enjoy the most benefits.
In 2017, more and more devices will become IoT-enabled and thus will stay in 2017 as a major trend.
4. AMP will shine
Accelerated Mobile Pages (AMP)
— it’s a Google-led initiative to speed up the loading of mobile web pages. According to Google, AMP-enabled pages load in less than a second so you can get reading faster. The motive behind this project is to make websites and ads that are consistently quick, beautiful and high-performing across distribution and devices platforms. It will further reduce the bounce rate significantly; benefit publishers with enhanced ad visibility and more visitors.
No doubt this technology will be on the top list of the mobile app development trends in 2017 and beyond.
5. Android Instant Apps Will Rule the Year
Like Progressive Web Apps, Google’s Android Instant Apps delivers exactly what its name says— it lets Android apps to run instantly (without downloading it!). People don’t need to download or install the app, letting people enjoy more apps seamlessly without getting their phone hanged! It’s kind of ‘run only as you need’, the best option for apps that are less used by people.
Android Instant Apps act as a kind of bridge between web apps and native Android apps by letting users to run any specific parts of apps without installing the whole thing.
6. Wearable Apps Will Be Much Bigger
Wearable apps are now not just limited to the healthcare industry, but will enable a wide range of products and services in fields like fashion, sports, hobbies, fitness and lots more. Today, they are expected to be used by organizations and businesses to improve efficiency and productivity. More and more brands are using wearable technology to influence user behavior
. Especially sports brands will focus on bettering the experience of wearing wearable devices. Thus, wearable devices connected with smartphones will influence the next generation of mobile app development strategies.
Wearable apps prove to be one of the most promising mobile app development trends in 2017.
Hence, 2017 is going to be a year with lots of revolutionary and new advancements in mobile app design, all aimed at satisfying users.